More 18+ Women Hanging At Home? Days of Our Lives Renewed
Whoa, NBC is actually picking up a soap. I guess the network is a fan of underproduction… or just gets weepy eyed when Candy and Lance find their third estranged baby in the fake-treed set jungle.
Days of Our Lives has been going strong (for a soap) and is now in its 45th season. Even though CBS has been tossing these programs away like they’ve been afflicted with gout, NBC thinks that Days has had certain increases in female-demographic viewers. Baby boomers?
Originally, the soap was a half hour show back in 1965, but doubled to an hour for those naughty houseweives in the mid-70s. Now, it’s the second most popular daytime drama for the YOUNG female demographic of 18-34. Is the economy forcing more twenty-something women to stay home and microwave popcorn while watching Soapnet?
Whatever the reason, Days has seen a whopping 10% increase in audience viewing in the past 12 months (well, according to Nielsen anyway)… and has officially been given another year on Network Life Support.
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